The Cigarette Pack As Image: New Evidence From Tobacco Industry Docuemnts
tc.bmjjournals.com
Tobacco industry internal memos and reports reveal the industry used a highly sophisticated research program to develop the cigarette pack as a potent advertising tool in its own right.
A Day in the Life of an Advertising Man
bmj.bmjjournals.com
Internal documents from the UK tobacco industry's principal advertising agencies reveal that tobacco advertising is intended to increase consumption as well as brand share.
Marketing the Myth of "Light" and "Mild"
essentialaction.org
Collection of industry promotion strategies in different countries aroundthe world promoting "light" and "mild" cigarettes as less harmful.
Keep Smiling - No One's Going to Die
tobaccopapers.com
Report analyses thousands of internal documents from the UK tobacco industry's five main advertising agencies, reveals industry activities intended to recruit new smokers, discourage existing smokers from quitting, undermine advertising regulations, and subvert government policy.
Tobacco Advertising and Promotion
smokehelp.org
Short description and statistics on promotional items.- Ad Money Moves from Billboards to Print
tc.bmjjournals.com
A review of money spent promoting cigarettes finds that the Master Settlement Agreement has not reduced tobacco promotion, but merely moved it to different places. (May 15, 2002) 
Low Tar, Light Cigarettes Called Deliberate Deception
unisci.com
Industry documents show the tobacco industry knew that low-tar and light cigarettes were no safer but marketed them to "offer an image of health reassurance".
Operation Storefront Report 1998
mass.gov
Massachusetts study on tobacco point-of-sale advertising analyses where the ads are placed, who is targeted, how pervasive they are, and what results they get.
Fact Sheet - Tobacco Advertising
nsma.org.au
Brief factsheet compiled by the Non Smokers' Movement of Australia.
Holy Smoke!
motherjones.com
The Virgin Mary was a Marlboro woman--and other marketing that the industry uses abroad.
Memorandum by Centre For Tobacco Control Research
parliament.the-stationery-office.co.uk
University of Strathclyde (UK) analysis of tobacco advertising agency documents finds they "provide a unique glimpse into the mindset and tactics of both tobacco advertisers and their clients."
Brand-stretching
ash.org.uk
ASH-UK briefing on brand-stretching: the use of tobacco brand names on non-tobacco merchandise or services to get around bans on direct advertising.- The Dark side of Marketing Seemingly "Light" Cigarettes: Successful Images and Failed Fact
tc.bmjjournals.com
Research on advertising and promotion of "light" and filtered cigarettes: what the ads promised and what the product actually delivered. 
Big Tobacco Shifts Ads from Billboards to Stores
tobaccofreekids.org
UIC research shows that tobacco companies have increased retail store advertising and promotions since a ban on tobacco billboard advertising took effect. Pictures show typical retail spaces, filled with tobacco ads.
In-store Tobacco Ads
bizjournals.com
Commentary explains tobacco industry point-of-purchase advertising and promotion; how it works, who gets paid for it, and what mechanisms are used.- The Dark Side Of Marketing seemingly 'Light' Cigarettes: Successful Images and Failed Fact
tc.bmjjournals.com
Extensive review of internal tobacco industry memos and documents finds that for 50 years filtered and low tar cigarettes were a marketing campaign designed to reassure smokers, not reduce risk. 
The Tobacco Reference Guide: Advertising
globalink.org
Collection of facts, fully footnoted, outlines the dimensions and purposes of tobacco advertising and marketing.
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fool.com
Thu, 29 Jul 2010 15:30:18 GMT+00:00
Motley Fool Sagan also confirmed that Akamai now gets more than half of its revenue from value-added services related to cloud computing, e-commerce, and advertising . ... Ex-Publicis Exec David Kenny Joins Akamai As President paidContent.org Akamai Hires Former Publicis Executive Wall Street Journal Akamai names digital advertising veteran and board member Kenny next president Los Angeles Times
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